Cinema Safe Initiative


LOTS OF ROOM TO SPREAD OUT: If you come to a movie and don’t feel comfortable, just ask for a full ticket refund.*

The Plaza and Geneva Theaters have been joined NATO (National Association of Theater Owners) in their Cinema Safe initiative, which is an historic alliance of over 340 companies representing over 32,000 screens nationwide who have come together to commit to implementing a program promoting protocols and guidelines developed and supported by leading epidemiologists to support a safe return to movie theaters.

We’re adhering to all CDC, state and local regulations, as well as our own industries expert-backed suggestions.

Mandatory masks. Social distancing. Hand-washing. Staggered showtimes and seating. Cleaning and Disinfecting all auditoriums, concession areas, surfaces and restrooms.

When you see the CinemaSafe badge, you can rest assured that we are doing — and insisting on — everything possible to ensure your safe & healthy return to the movies!

*Within the first 15 minutes of the start of the show.

Masks Required

All employees must wear a face covering or mask. Patrons must wear a face covering at all times, except as noted by the CDC and herein. Those who are unwilling to wear a face covering will be denied entry.

Social Distancing

Appropriate physical distancing must be maintained at all times between patrons, except members of the same household or those that attend together.

Reduced Capacity

Theaters will explore novel options to minimize the number of patrons in an auditorium. Appropriate physical distancing must be maintained at all times between patrons, except members of the same household or those that attend together.

Air Filtration

All HVAC systems should be in working order with increased ventilation whenever possible.

Frequent Hand-washing

Employees should be trained on hand-hygiene practices, and are required to wash hands frequently at easily-accessible hand-washing facilities.

Hand Sanitizer

Hand sanitizer with at least 60% alcohol (EPA approved ethanol or isopropyl) will be liberally placed in easily accessible public areas and patrons will be encouraged by staff and appropriately placed signage to practice hand hygiene.

Enhanced Cleaning

Auditoriums should be carefully disinfected between movie screenings. High-touch surfaces should be wiped down periodically with EPA-registered disinfectant.

Employee Health Training

All employees should be trained on the signs and symptoms of COVID-19 as well as local theatre policies and procedures.

Modified Concessions

Minimize cash transactions and encourage credit cards or contactless payments whenever possible. Theaters will eliminate communal food and condiments that requires shared serving utensils or equipment.

Mobile Ticketing

Tickets sales should be available online or via phone whenever feasible to reduce the need to stand in line for tickets. Alternatives to paper tickets should be used whenever possible.

Not Feeling Well? Stay Home

If you are experiencing a fever, cough, shortness of breath, loss of taste or smell, or other symptoms that could be related to COVID-19, please stay home and we welcome you to join us again in the future.

Thank you for your continued support of our business during these times. The studios will be watching very closely to the number of tickets sold to these new releases, every ticket counts and will help show that we can safely operate with proper protocols, distancing and cleaning procedures.